TOPICS

MARKETING COMMUNICATION

The impact of communication on consumer decision-making
Brand communication and its perception
New ways of communication
The era of influencer marketing
The power of advertising

MEDIA

Media, disinformation and the new era of information crisis
Redefining public service in the digital space
Media representation of minorities and marginalized voices
The communicative power of algorithms: Who controls media content?

DIGITAL GAME

Narrative in Games and Its Impact on the Cultural Identity of Young People
Gaming Brands as Media Empires: From Console to Hollywood
Virtual Worlds and Communication: New Forms of Social Interaction
XR (Augmented Reality) Games as the Future of Immersive Communication