TOPICS

The Power of Advertising and Promotion

The Impact of Communication on Consumer Decision-making
Retail Marketing and Shopping Behaviour
Brand Communication and Its Perception: Brands and Creator Communities
New Tools of Marketing Communication
The Challenges of Influencer Marketing
Advertising and Its Development in the 21st Century
Promotion of Tourism on Local, Regional, and National Levels
Global Marketing Trends
Generational Cohorts and Their Consumer Preferences
Social Media Marketing
Generative AI as a Powerful Marketing Tool
Retail Media Networks and Digital Advertising Platforms
Neuromarketing and Its Many Uses

The Power to (Dis)Inform

Journalism Trends Related to the Press, Radio, TV, and Social Media
Media, Disinformation, and the Next Stage of Information Crisis
Redefining Public Service in the Digital Space
Multiplatform Journalism, Its Strengths and Weaknesses
Legacy Media vs. Non-professional Journalists and Alternative Information Sources
Platform Economy of Media and Its Development
Media Representation of Minorities and Marginalised Voices
Digital Communication Environments: Opportunities and Threats
The Communicative Power of Algorithms: Who Controls Media Content?
Challenges of Critical Thinking in the Post-truth Era

The Power to Create

Thematic Framework of Feature Films, Documentaries, and Television Dramas
Podcasting and New Trends in Radio Production
Audiovisual Works as Sources of Social and Cultural Experience
Heroism and Antiheroism in Film and Television
Reality TV and Its Social and Cultural Impact
Music Industry and Current Trends in Music Production
Commercial and Non-commercial Modes of Audiovisual Production
Photography in the AI Era
Documentary, Journalistic, and Experimental Photography
New Trends in Visual Arts
Creativity in Terms of Marketing Communication

The Power of Gaming

Storytelling in Games and Its Impact on the Cultural Identity of (Not Only) Young People
Gaming Brands as Media Empires: From Console to Hollywood
Transmedia Narratives Associated with Digital Gaming
Thematic Evolution of Digital Games
Virtual Worlds and Communication: New Forms of Social Interaction
XR (Augmented Reality) Games as the Future of Immersive Communication
Digital Games as Educational Tools
Gamers and Their Preferences and Expectations
Economic Significance and Development of the Digital Gaming Industry
E-sports and Their Social, Cultural, and Economic Impact
AI Tools Used in Terms of Producing and Distributing Digital Games
Monetization Strategies in the Digital Gaming Industry
Gamification of Soft Skills

The Power to Make a Difference

Corporate Social Responsibility and Social Accountability of Businesses
Trends in Social Marketing
Innovations in Communication and Marketing
Ecologically Responsible Communication and Eco-innovations
Development of Media, Information, and Digital Literacies
Ethical Challenges of Developing and Using AI Tools and AI-based Technologies
Ethical Principles Related to Producing News and Opinions (the Press, Radio, TV, the Internet)
Media Legislation and Regulation of Media Production on National and International Levels
Legal Protection of Minors, Minorities, and Vulnerable Groups in Relation to Media Content