TOPICS

MARKETING COMMUNICATION

Marketing strategy: AI-analysis vs. human instinct.
Customer experience: chatbots and AI assistants vs. human interaction.
Data and prediction: How AI improves ad targeting.
Creativity in advertising: AI-generated design and text vs. human touch.
Ethics in marketing: transparency and accountability in the use of AI.

MEDIA

The future of journalism: AI-generated content vs. humanity, authenticity and audience expectations.
Automation in media: AI as a tool for information processing and distribution.
Ethical dilemmas: AI, content manipulation, misinformation and conspiracies.
Crisis of creativity: AI and algorithmization of artistic creation vs. human creativity and originality.
The personalization of media: How AI is changing the ways we find and consume content.
Legal issues: AI, IPR protection, privacy crisis.
Language and communication: Human interaction in the era of Web 4.0 and AI.
Social media and algorithms: AI, information bubbles and negativity.
Media industries: the evolution of professional specialisations and content generation through AI.
Changing the balance of power: AI, the power of technology companies and political struggle.

DIGITAL GAME

Game Design: algorithmic content generation vs. traditional design
AI in NPCs (non-player characters): more realistic interactions or predictability ?
Training algorithms: AI in the game development and testing process
Virtual reality and AI: Synergy for new game experiences
Originality vs. genericity in the age of AI