Programme
Live stream will be broadcast via this web, Facebook FMK UCM and YouTube FMK UCM.
| Time | Topic | Speaker |
| 8:45 | Speech of the Dean | |
| 9:00 | Médiá v čase pandémie | Peter Krajčovič (FMK) |
| 9:30 | Covid-19 a jeho vplyv na slovenský maloobchod | Pavol Zajac, Júlia Klukanová (Nielsen) |
| 10:00 | COVID a reklama | Pavol Minár (Inspirations Minar) |
| 10:30 | Zmenila pandémia spotrebné správanie Slovákov? | Michal Mislovič (MEDIAN SK) |
| 11:00 | How covid 19 change the retail marketing landscape with a strong focus on the instore environment | Leo van de Polder (Shop Association) |
| 11:30 | Digitálna Transformácia Organizácií v Kontexte ITIL® 4 | Miroslav Reiter (IT Academy) |
| 12:00 | BREAK TIME | |
| 12:30 | Vínne predplatné ako COVID-proof biznis | Juraj Kadlec (Innovations) |
| 13:00 | Čo majú robiť firmy a vlády, aby porazili pandémiu nedôvery? | Peter Jančárik (Seesame) |
| 13:30 | Kraj sveta je bližšie, než si myslíte | Martin Kukoľ a Alexandra Pobjecká (Sociaslists) |
| 14:00 | Technológie v boji proti hoaxom | Martin Graca (FMK) |
| 14:30 | End of conference |
| Utorok 11. Novembra 2025 | |||
| Tuesday, 11 November 2025 | |||
| 8.00 | Začiatok registrácie / Start of registration | ||
| 9.00 | Otvorenie konferencie / Opening of the conference | Miestnosť / Venue: Oranžéria | Príhovor dekanky FMK UCM v Trnave / Ľudmila Čábyová Príhovor rektorky UCM v Trnave / Katarína Slobodová Nováková Predstavenie vedeckých časopisov FMK UCM v Trnave Granátové jablko Mariána Matyáša |
| 9.30 | Zuzana Eliášová | Slovakia Travel, národná organizácia pre propagáciu cestovného ruchu na Slovensku | Efektívna komunikácia v teórii aj v praxi |
| Slovakia Travel, the national tourism promotion organization of Slovakia | Effective communication in theory and in practice | ||
| 10.00 | Branislav Král | Spravodajská televízia TA3 | Behind the scenes politických diskusií |
| TA3 News Television | Behind the scenes of political discussions | ||
| 10.30 | Beatriz Feijoo | Universidad Villanueva, Madrid, Spain | Little big consumers: Children’s purchasing power and the blurring lines of advertising in the digital age |
| 11.00 | Róbert Slovák | Reklamná agentúra Slovák & Friends | Môže reklama zlepšiť život ľudí? |
| Slovák & Friends Advertising Agency | Can advertising improve people’s lives? | ||
| 11.30 | Roman Lipka | Collision games, Team Vivat | Product placement v gamingu |
| Product placement in gaming | |||
| 12.00 | Michal Božík | Výskumný ústav detskej psychológie a patopsychológie | Sila komunikácie v digitálnom rodičovstve |
| Research Institute of Child Psychology and Pathopsychology | The power of communication in digital parenting | ||
| 12:30 – 13:30 | Obed / Lunch | Miestnosť / Venue: Restaurant and Library | |
| 13:30 – 15:00 | Panelová diskusia / Panel Discussion | ||
| Téma: Zodpovednosť a dôvera v prostredí influencer marketingu | |||
| Topic: Responsibility and trust in the influencer marketing environment | |||
| Moderátori / Moderators: | Matej Martovič | UCM Trnava, Faculty of Mass Media Communication | |
| Jana Galera Matúšová | UCM Trnava, Faculty of Mass Media Communication | ||
| Hostia diskusie / Guests: | Samuel Kováčik | IG – Vedator_sk | |
| Kristína Tormová | IG – kristina.tormova | ||
| Lenka Hrobárová | IG – skumavka | ||
| 15:00 – 15:30 | Coffee Break | ||
| 15:30 | Začiatok sekcie 1 / Start of section 1 | Miestnosť / Venue: | Erbová sála / Coat-of-Arms hall |
| Garanti sekcie / Section Chairs: | Denisa Jánošová | Department of Marketing Communication, FMK UCM Trnava | |
| Viera Kačinová | Department of Media Education, FMK UCM Trnava | ||
| Tomáš Fašiang | Department of Marketing Communication, FMK UCM Trnava | ||
| 15:30 | Adoración Merino | Universidad Internacional de La Rioja (UNIR) | Analysis of hate speech about immigration according to fact-checking websites |
| 16.00 | Katarína Fichnová, Łukasz Wojciechowski, Michal Radošinský | Constantine the Philosopher University in Nitra, UCM in Trnava, Faculty of Mass Media Communication | Political communication on social media from the perspective of information disorder |
| 16.15 | Eva Jaderná, František Budinský, Zdeněk Roza, Pavel Neset | Škoda Auto University, KMM | Factors influencing infrastructure and consumer behavior in the field of electric vehicle charging |
| 16.30 | Katarína Šantová | University of Prešov | Clicking on feelings – Emoji as a language of digital emotions |
| 16.45 | Lujza Laudárová, Monika Kuchtová | Comenius University Bratislava, Faculty of Management | The role of traffic sources in the online performance of university websites |
| 17.00 | Erika Loučanová, Martina Nosáľová | Technical university in Zvolen | Application of Artificial Intelligence in the Marketing Communication Tools for a Specific Product |
| 17.15 | Ondřej Roubal | The University of Finance and Administration, Prague | The Paradox of Choice and the Role of In-Store Communication in Shaping Customer Decision-Making in Selected Retail Chains |
| 15:30 | Začiatok sekcie 2 / Start of section 2 | Miestnosť / Venue: | Zrkadlová sála / Mirror Hall |
| Garanti sekcie / Section Chairs: | Jaroslav Bednárik | Department of Marketing Communication, FMK UCM Trnava | |
| Lucia Novanská Škripcová | Department of Media Communication, FMK UCM Trnava | ||
| Renáta Miklenčičová | Department of Marketing Communication, FMK UCM Trnava | ||
| 15:30 | Ladislav Pátik, Jana Přikrylová | Ambis University, Prague | Storytelling in Contemporary Marketing Communication: Forms, Impact and Technological Integration |
| 15.45 | Martin Kuchta, Patrik Učeň | Bratislava University of Economics and Business, Faculty of Commerce | A comparative analysis of user-generated and branded content performance in the digital economy |
| 16.00 | Miroslav Zelinský | Pan-European University, Ostrava, Praha | Jazyk zákazů a příkazů ve zdravotnické komunikaci (Etické paradoxy) |
| 16.15 | Lujza Gunišová, Peter Štarchoň | Comenius University Bratislava, Faculty of Management | From Screens to Stays: How Digital and Social Factors Shape Generation Z’s Hospitality Choices |
| 16.30 | Tomislav Levak, Paula Rem, Matea Krauz | Academy of Arts and Culture in Osijek | Perception of credibility of fact-checking platforms among Croatian citizens |
| 16.45 | Stefan Graser | BUEM Bratislava, Management of Small and Medium Entrepreneurship | Rebranding the Automotive Industry for Generation Z: Communication, Employer Attractiveness, and Generational Perception in Transition |
| 17.00 | Alina Safonova, Števčat Szabóová | Constantine the Philosopher University in Nitra | The impact of communication strategies of the governments of ukraine and russia on public opinion in slovakia in the context of information and media literacy |
| 18:30 | Večerný raut / Formal Dinner Reception | Miestnosť / Venue: | Oranžéria |
| Streda 12. Novembra 2025 | |||
| Wednesday, 12 November 2025 | |||
| 8:30 | Začiatok registrácie / Start of registration | ||
| 9:30 | Začiatok sekcie 3 / Start of section 3 | Miestnosť / Venue: | Erbová sála / Coat-of-Arms hall |
| Garanti sekcie / Section Chairs: | Norbert Vrabec | Department of Media Education, FMK UCM Trnava | |
| Anna Zaušková | Department of Marketing Communication, FMK UCM Trnava | ||
| Zora Hudíková | Department of Art Communication, FMK UCM Trnava | ||
| 9:30 | Monika Ploch Palatková | Škoda Auto University | Tourism Destination Branding: AI as a Co-Creator of the Visitor Experience |
| 9:45 | Marek Štosel | Constantine the Philosopher University in Nitra | (Art)ificial Reminiscence of Cultural Heritage in the Service of Marketing Communication |
| 10:00 | Petra Platz, Zsófia Árvai | Széchenyi University of Győr, Faculty of Economics | Talking Trash: Communication Strategies For Reducing Food Waste |
| 10:15 | Hrvoje Kovač, Gordana Lesinger | University North, Koprivnica | Artificial Intelligence in Journalism: Application Possibilities and Ethical Challenges in the Context of Information and Disinformation |
| 10:30 | Hana Kiková, Edita Štrbová | Constantine the Philosopher University in Nitra, UCM in Trnava, Faculty of Mass Media Communication | Understanding subjective views on the perceived motivations for spreading hoaxes via a rigorous Q sample framework |
| 10:45 | Aleksandra Mirek-Rogowska, Kamila Rączy | Pontifical University of John Paul II in Krakow | Immersive Marketing as an Innovation Strategy in Brand Communication. A Three-Pillar Model Proposal |
| 11:00 | Slavka Pitoňáková, Matúš Kubala | University of Žilina | Medzi zábavou a učením: počítačové hry ako médium implicitného vzdelávania |
| 11:15 | Ingrid Baniatová, Erika Moravčíková | Constantine the Philosopher University in Nitra, UCM in Trnava, Faculty of Mass Media Communication | Between Authenticity And Illusion: The Freudian Perspective As A Tool For Developing Critical Thinking |
| 11:30 | Official closing of the conference | Miestnosť / Venue: | Erbová sála / Coat-of-Arms hall |
| 12:00 | Obed / Lunch |
